communication tools

Reaching the Masses: Communicating With All Stakeholders

Why do you think companies like Apple and Nike have such a cult following? If you compare their products to their competitors, they are very similar—but these two companies are getting consumers to pay more for their product than their competitors are. Why? I believe the No. 1 reason is communication. These companies know how to communicate the “greatness” of their products. From iPhones to Air Jordans, we have been told we can “Think Different” and “Be like Mike” just by powering on their devices and lacing up their sneakers. In the world of education, we can learn a thing or two from these companies on how we communicate with our stakeholders. (more…)

Using Hashtags to Carry Out Your Vision, Values, and Goals

As social media emerged as a mainstream communication device for school leaders years ago, so evolved the use of the hashtag. Back in 2012 when I first was dabbling with Twitter, Patrick Larkin, one of our first digital principals, used the simple hashtag #bhschat to keep a running dialogue with his high school students, staff, and families. His example prompted me to start my own weekly hashtag chat at Timberview Middle School. We called it #TMSHawkChat, and we made great connections as a community through those weekly conversations. Now only six years later, school/community hashtag chats are commonplace all over the world, and we have learned many more uses for the hashtag on social media. (more…)