school spirit

Building Momentum, the Jack Way

With the Lumberjacks as our mascot, the pride of R.A. Long High School dates back to 1927. Ninety-two years later, we have lifted the minds and spirits of our lumber town’s community with a true 97 percent graduation rate, with many students the first high school graduates in their family and the first to go on to college. We built that momentum, with little in the way of additional resources, through a coordinated series of programs and activities we call the Jack Way.  Here’s how: (more…)

The First 140 Characters

I was recently a guest on Lead the Way, a podcast for school leaders hosted by Bill Ziegler, and we got to talking about how I challenged my staff at Cedar Crest Middle School (CCMS) to begin telling the story of our school on social media at the start of the 2017–18 school year. But my own path down the road of social media technology isn’t very typical for a Digital Principal of the Year. It actually started with a single tweet. (more…)