Communication

My Letter to Families: ‘We Will Get Through This’

Leaving school last Friday, I’m not sure that any of us knew what to expect. I know as I leave tonight, for the last time for a while, I’m feeling similar emotions. Tuesday was our last day with kids, Wednesday with staff. Our building will be shut down beginning this Friday afternoon. It’s surreal. (more…)

How Twitter Can Serve as a COVID-19 School Resource

With the “new normal” that we are all facing and trying to navigate during the COVID-19 pandemic and quarantines, communicating with our school community has a sense of urgency about it unlike anything we’ve ever faced. We’re all looking for ways to connect. I’m often asked, “Should we use Twitter, email, Instagram, or Facebook?” And I just say, “Yes.” (more…)

Student Voice in School Communication

In a world where young people are familiar with opportunities to express themselves online and in person, it is important that we present our students with excellent models of interpersonal communication. Our students come to us with great ideas that they want to express. Why not channel that communicative energy and put it to work to promote your school? (more…)

Tell Your School’s Story Before Someone Else Does

I know just enough about social media to be dangerous. I grew up in a childhood without cell phones. Your story was told by how you carried yourself and what you accomplished at school, on the playing field, or in your job. Your thoughts and rants were kept to yourself or in your inner circle. As such, I was strongly against a professional social media page and a school page. I felt that it would put our school out in the public eye and leave it open for negative comments that are hard to police. It is difficult enough keeping a handle on the daily and evening activities of a school without tracking social media as well. (more…)

The Principal Advocate: 5 Ways School Leaders Can Support Students, Teachers, and Communities

Americans trust principals to care about others, provide fair and accurate information, and handle resources responsibility. A Pew Research Center survey shows that Americans have an even higher trust for school leaders than police, military leaders, and less surprisingly, journalists and members of Congress. This trust brings tremendous credibility when advocating for students, teachers, learning, and your school. (more…)

Learning From My Daughter: Unfiltered Feedback

Over the past three years, I have had an amazing opportunity to view my school in a different way as the principal to my daughter, Sidney. As you might expect, I think that she is a pretty amazing young lady, and I eagerly anticipated her sixth-grade year at Messalonskee Middle School (MMS). Before she started, Chuck Pullen, the tech education teacher at our school, told me that I would never look at MMS in the same way after she attended. How right he was! I have had hundreds of conversations about school with Sidney, and through those discussions, I have come to see MMS through her lens. (more…)

How My Cellphone Reduces Stress

Has this happened to you? It’s Friday afternoon and, remarkably, the day has been unusually quiet. There are no extracurricular activities to support that afternoon or evening, and you can leave school by 4:00 p.m. guilt-free. Shortly after getting home, it happens—your phone chimes and an email comes through, which you casually look at and notice is from a parent. Do you read it right away? Do you wait until Sunday night? Monday morning? (more…)