hashtags

How Twitter Can Serve as a COVID-19 School Resource

With the “new normal” that we are all facing and trying to navigate during the COVID-19 pandemic and quarantines, communicating with our school community has a sense of urgency about it unlike anything we’ve ever faced. We’re all looking for ways to connect. I’m often asked, “Should we use Twitter, email, Instagram, or Facebook?” And I just say, “Yes.” (more…)

Using Hashtags to Carry Out Your Vision, Values, and Goals

As social media emerged as a mainstream communication device for school leaders years ago, so evolved the use of the hashtag. Back in 2012 when I first was dabbling with Twitter, Patrick Larkin, one of our first digital principals, used the simple hashtag #bhschat to keep a running dialogue with his high school students, staff, and families. His example prompted me to start my own weekly hashtag chat at Timberview Middle School. We called it #TMSHawkChat, and we made great connections as a community through those weekly conversations. Now only six years later, school/community hashtag chats are commonplace all over the world, and we have learned many more uses for the hashtag on social media. (more…)