Social media

Staying Connected During a Lockdown

Pandemic. Lockdown. Virtual Learning. Social Distancing. Social Isolation. Five concepts that few of us thought would consume our world just six short months ago. Yet, here we are. (more…)

Communication During COVID-19

In March 2020, students and educators walked out the doors on a sunny Friday afternoon, waving to one another because spring break had officially begun. Little did any of us know that spring break 2020 would turn into COVID break 2020. Projects were completed, more books were read, but then reality came knocking, and we as educators found ourselves back at work and communicating with students—and each other—in new ways. (more…)

Student Voice in School Communication

In a world where young people are familiar with opportunities to express themselves online and in person, it is important that we present our students with excellent models of interpersonal communication. Our students come to us with great ideas that they want to express. Why not channel that communicative energy and put it to work to promote your school? (more…)

Tell Your School’s Story Before Someone Else Does

I know just enough about social media to be dangerous. I grew up in a childhood without cell phones. Your story was told by how you carried yourself and what you accomplished at school, on the playing field, or in your job. Your thoughts and rants were kept to yourself or in your inner circle. As such, I was strongly against a professional social media page and a school page. I felt that it would put our school out in the public eye and leave it open for negative comments that are hard to police. It is difficult enough keeping a handle on the daily and evening activities of a school without tracking social media as well. (more…)

Students Live on Instagram—Shouldn’t You?

I love using social media to tell the story of our school. I am passionate about how we employ social media to not just tell our story, but to engage our students, staff, and families. Instagram, in particular, has definitely helped us to not only promote the amazing things that are happening in our school, but also to connect to our students in ways we had not imagined. (more…)

The First 140 Characters

I was recently a guest on Lead the Way, a podcast for school leaders hosted by Bill Ziegler, and we got to talking about how I challenged my staff at Cedar Crest Middle School (CCMS) to begin telling the story of our school on social media at the start of the 2017–18 school year. But my own path down the road of social media technology isn’t very typical for a Digital Principal of the Year. It actually started with a single tweet. (more…)

Reclaiming the Narrative of Public Education

June is a time of year when educators naturally tend to reflect on their practice and plan for their future. As school leaders, we take a deep breath as we contemplate the successes and challenges of the previous year, and then we begin formulating goals and plans for next year’s work. I would like to challenge you to add one more layer to your reflection and planning: How did you tell the story of your school’s successes last year, and how can you play an active role in reclaiming the narrative around public education? (more…)

Congratulations to the 2019 DPOY Winners

In today’s connected world, the importance of leveraging technology in education cannot be underestimated. Through the Digital Principals of the Year (DPOY) program, NASSP honors principals who exhibit bold, creative leadership in their drive to harness the potential of new technologies to further learning goals. (more…)

Reaching the Masses: Communicating With All Stakeholders

Why do you think companies like Apple and Nike have such a cult following? If you compare their products to their competitors, they are very similar—but these two companies are getting consumers to pay more for their product than their competitors are. Why? I believe the No. 1 reason is communication. These companies know how to communicate the “greatness” of their products. From iPhones to Air Jordans, we have been told we can “Think Different” and “Be like Mike” just by powering on their devices and lacing up their sneakers. In the world of education, we can learn a thing or two from these companies on how we communicate with our stakeholders. (more…)

Tell Your School’s Story on One Platform With Wakelet

At the start of the 2017–18 school year, I challenged our staff at Cedar Crest Middle School (CCMS) to tell the story of our school—to showcase the learning that was happening, the community that we were building, and the positive aspects of our school that were occurring every day—through social media. Our staff quickly took to Twitter and started to tweet regularly. It was awesome, and I was proud of our staff for embracing this challenge. (more…)