stakeholders

Reaching the Masses: Communicating With All Stakeholders

Why do you think companies like Apple and Nike have such a cult following? If you compare their products to their competitors, they are very similar—but these two companies are getting consumers to pay more for their product than their competitors are. Why? I believe the No. 1 reason is communication. These companies know how to communicate the “greatness” of their products. From iPhones to Air Jordans, we have been told we can “Think Different” and “Be like Mike” just by powering on their devices and lacing up their sneakers. In the world of education, we can learn a thing or two from these companies on how we communicate with our stakeholders. (more…)

Using Feedback to Foster a Collaborative Campus Culture

Guest post by Melissa King-Knowles

When I was a teacher, I started using feedback looping processes to survey my high school students about particular units and methods of assessment. I asked what they liked and didn’t like and sought input on my teaching practice. With their brutal (ahem, I mean beautiful) honesty, students brought me to my knees on a couple of occasions. (more…)

Advocacy Update

Don’t Miss Today’s Webinar on Investing in Educators to Support Student Success

At 2:00 p.m. today, NASSP will be co-hosting a webinar with several other national education organizations titled, “How Investing in Teacher and Leader Professional Development Can Support Student Success.” During this webinar, researchers will share findings from a new review on professional development that improves students’ academic outcomes. (more…)